Nyack BoutiqueNyack boutique is an eclectic mix of past & present.
It showcases contemporary Womenswear & accessories
in a space dating from the 50’s in Lyon, France.
The identity design is informed by the nature of the store
concept, taking inspiration from decorative 1950s typography
and patterns. The identity was applied to storefront signage,
in-store communications and a range of limited edition